Arrow Electronics Unifies Digital Platforms with New Omnichannel Experience
Redesigned arrow.com streamlines procurement, engineering and account management into a single global interface
This month, Arrow Electronics completed a broad shift of the customer-facing digital platforms for its global components business to a single user experience on a redesigned arrow.com.
The now omnichannel platform is intended to provide a unified interface for existing procurement and engineering customers while introducing a more intuitive online option for customers who have traditionally engaged with Arrow through offline channels.
The update sunsets the former MyArrow portal and combines product selection, purchasing, services, and end-to-end account management into a single digital workflow.
While offering an easier way to search, evaluate and transact through Arrow’s website, the updated arrow.com also integrates direct access to the company’s technical design engineering, integration and supply chain services, as well as customer support.
"Our ongoing focus is on simplifying how customers work with Arrow," said Aiden Mitchell, Arrow’s chief growth officer, global semiconductor. "This is a practical change focused on helping technology makers move faster while helping our global distribution operations run at peak efficiency and scale."
Arrow plans to introduce new capabilities, user personalization and deeper customer-engagement functionality in the months ahead.
